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Not So Fast: Deckers’ Legal Crusade May Undermine Long-Term Value

June 3, 2025 No Comments

Rebuttal to the Forbes article While Forbes highlights Deckers Outdoor (NYSE: DECK) as a fundamentally strong growth stock trading at a discount, it overlooks a

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REI, HOKA, and the Ethical Dilemma: When Brand Partnerships Challenge Company Values

June 3, 2025 No Comments

REI (Recreational Equipment, Inc.) has long been regarded as a model for purpose-driven business—an outdoor co-op grounded in integrity, environmental stewardship, and doing the right

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Pivot Cycles: A Brand at a Crossroads or Stuck in the Past?

June 2, 2025 No Comments

In an industry that thrives on innovation and agility, standing still is akin to moving backwards. Pivot Cycles, though well-known in the high-end mountain biking

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