REI, HOKA, and the Ethical Dilemma: When Brand Partnerships Challenge Company Values
REI (Recreational Equipment, Inc.) has long been regarded as a model for purpose-driven business—an outdoor co-op grounded in integrity, environmental stewardship, and doing the right thing. Since its founding in 1938 by Lloyd and Mary Anderson, REI has operated not just as a retailer, but as a principled community that believes in equity, access, and […]
Luxury for Your Lid: Are Melin Hats Worth the Hype?
Founded in 2013 by co-founders Brian McDonell and Corey Roth, Melin set out with a clear mission: to redefine the headwear experience by fusing luxury design with top-tier functionality. Headquartered in Southern California, the brand quickly earned a reputation for delivering high-end, performance-driven hats designed for adventurers, athletes, and style-conscious consumers alike. Over the years, Melin has […]
Rhoback Activewear: Top-Tier Style and Performance Unleashed
Rhoback, a lifestyle activewear brand, was founded in 2016 in Charlottesville, Virginia, by co-founders Kristina Loftus, Matt Loftus, and Kevin Hubbard. Inspired by the Rhodesian Ridgeback, a dog breed known for its athleticism and craving for activity, Rhoback set out to create high-end performance apparel for men (and later women) who lead active, multifaceted lives. […]
Decker’s Uggs: Overpriced Knockoffs Wrapped in Corporate Greed
When it comes to iconic footwear, few products are as widely recognized as Ugg boots. However, the story behind Uggs is far from a warm and cozy tale. Decker Corporation, the company behind the modern Ugg brand, built its success on a foundation of legal battles, corporate greed, and subpar manufacturing. The original Australian makers […]
New app helps to find lost items by using QR stickers
Lost N Found: The Ultimate Solution for Keeping Your Belongings Safe and Sound!
Lost N Found has carved out a unique niche in the crowded marketplace of labeling and lost item recovery systems. Founded with the mission to reconnect people with their lost belongings, the company stands apart by combining innovation, durability, and a strong emphasis on customer care. While competitors may offer generic labeling solutions, Lost N […]
